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Searching for a social CRM strategy, companies pin hopes on Pinterest
This article is part of the Customer Experience Exchange issue of May 2012, Vol. 1, Issue 4
It didn’t take long for businesses to recognize the potential value of social media sites Facebook and Twitter. Now another hugely popular site has piqued their interest: Pinterest. The site invites users to organize and share the images they find when surfing the Web. Since it launched in 2010, traffic has grown by about 50% a month, making it the third-largest social network in the U.S., thanks to an audience that skews mostly female, according to Mashable’s recent study “13 ‘Pinteresting’ Facts About Pinterest Users.” But the Pinterest experience -- people peruse the Web for photos of their favorite fashions, decorations and recipes, much like pulling magazine clippings, and “pin” them to the site -- is changing. Businesses are learning about benefits Pinterest can bring them, too, and are considering using it for social CRM as part of an overall customer experience management (CEM) strategy. Read more on social CRM MLB teams batting a thousand with social CRM strategy Half of Fortune 1000 might not see ROI on social CRM “...
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Features in this issue
Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans.
The popular content-sharing site could prove a boon to businesses looking to improve customer experience management, but some experts say it’s too soon to tell.
Companies are discovering the challenges of social media analytics, and many are not sure where to begin. But industry analysts say launching a listening strategy is a good way to start.