Issue OverviewCustomer Experience Exchange - May 2012, Vol. 1, Issue 4
In this issue of Customer Experience Exchange, learn how Major League Baseball uses social media to connect with fans. Plus, get tips and advice for incorporating Pinterest and social media analytics into your overall social CRM strategy. Access >>>
Premium Content for Free.
MLB teams batting a thousand with social CRM strategy
by Albert McKeon
Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans.
Social media analytics: Still trial and error
by Rosemary Cafasso, Associate News and Site Editor
Companies are discovering the challenges of social media analytics, and many are not sure where to begin. But industry analysts say launching a listening strategy is a good way to start.
- MLB teams batting a thousand with social CRM strategy by Albert McKeon
Searching for a social CRM strategy, companies pin hopes on Pinterest
by Anna Fiorentino, Contributor
The popular content-sharing site could prove a boon to businesses looking to improve customer experience management, but some experts say it’s too soon to tell.
- Searching for a social CRM strategy, companies pin hopes on Pinterest by Anna Fiorentino, Contributor
More Premium Content Accessible For Free
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Social media channels don't necessarily provide everything a business needs to know about customers. This e-book explains the potential failings of ...
It’s expected for businesses to offer mobile apps that can fully integrate into their contact centers and, in turn, fuel e-commerce. This special ...