Tips for effective social CRM strategy

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Tips for effective social CRM strategy

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Customer Experience Exchange - May 2012, Vol. 1, Issue 4

In this issue of Customer Experience Exchange, learn how Major League Baseball uses social media to connect with fans. Plus, get tips and advice for incorporating Pinterest and social media analytics into your overall social CRM strategy. Access >>>

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Features

- MLB teams batting a thousand with social CRM strategy by Albert McKeon
  Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans.
- Social media analytics: Still trial and error by Rosemary Cafasso, Associate News and Site Editor
  Companies are discovering the challenges of social media analytics, and many are not sure where to begin. But industry analysts say launching a listening strategy is a good way to start.
- Searching for a social CRM strategy, companies pin hopes on Pinterest by Anna Fiorentino, Contributor
  The popular content-sharing site could prove a boon to businesses looking to improve customer experience management, but some experts say it’s too soon to tell.

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