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|You'll find much more expert advice on ROI for VoIP in our Ask the Expert feature. If you're looking for honest answers on ROI and TCO for VoIP or CRM applications, pose your own question to Tom Pisello.
Tom Pisello created the first automated ROI and TCO analysis tools for CIOs and IT vendors, helping to drive hundreds of millions of dollars of technology investment. He specializes in extending ROI analysis to include real business factors, including established financial metrics, risk and crucial intangible benefits.
Tom, a former managing VP for Gartner, founded Alinean in 2001, with the goal of giving CIOs the tools and methodologies to accurately evaluate, present and measure new IT investments. The company also works closely with solution providers and consulting firms.
For more than a decade, Tom has worked with Fortune 500 CIOs, who increasingly need to speak the language of their CFOs. Alinean focuses on striking the right budget balance, to align IT performance with core business goals: increased revenue, employee productivity, customer satisfaction, market share and shareholder value.
Tom established his first company, Interpose, in 1994, which created the industry's first ROI and TCO tools, and was acquired by Gartner, driving more than $20 million in revenue its first year. Its clients included Microsoft, IBM, HP, Intel, Compaq and Dell.
Prior to founding Interpose, Tom held key business development and project management positions with Conner Peripherals (now Veritas) and Logicon.
Tom holds five software patents, has spoken at COMDEX, Gartner Symposium, Gartner TCO Conference and Red Herring's Venture Market South. He is the author of several books on ROI and TCO analysis; his most recent is 'Return on Investment for Information Technology Providers: Using ROI as a Selling and Management Tool.'
To continue learning about evaluating ROI for VoIP, return to SearchCRM.com's All-in-One-Guide: VoIP in the call center