Email marketing: The complete guide
SearchCRM.com
 |
 |
|
Total Email Marketing: Maximizing your results from integrated e-marketing
Excerpted with permission from: "Total Email Marketing: Maximizing your results from integrated e-marketing," authored by Dave Chaffey, Copyright 2007. Published by Butterworth-Heinemann, a division of Elsevier. For more information about this book and similar titles, please visit www.books.elsevier.com.
Email marketing challenges and innovation
This chapter looks at issues that will affect the future of email
marketing, many of which are significant already. They include challenges such as achieving
deliverability, given the rise of spam, and attaining the right balance between frequency and
return on investment. There are also technological innovations, including wireless access devices
such as PDAs and mobiles, and the new opportunities for rich media, such as video streaming
provided by increased bandwith. The impact of Really Simple Syndication (RSS) on email
marketing is also covered. @32660 By the end of this chapter you will be able to:
- assess different approaches being developed to control spam.
- evaluate the relevance of rich media emails.
- identify the options for email using wireless access devices.
- assess the role of RSS in the future.
The chapter is set up as follows:
- Improving deliverability
- Touch frequency
- Rich media emails
- Messaging through mobile or wireless access devices
- Really Simple Syndication
- References
- Web links
Read the rest of this excerpt and download Chapter 8: Email marketing challenges and innovation
Read other excerpts and download more sample chapters from our CRM and call center bookshelf
To purchase the book or similar titles, please visit www.books.elsevier.com.
Free CRM Comparisons and analysis. Research on Call Centers, Marketing, and Customer Data.
Flexible CRM Solutions designed to fit your needs. Find the right CRM software for your business.