No matter what your role, negotiation is a key part of business. These buzzwords provide a quick
overview of negotiating tactics and strategy. Whatever you're negotiating, don't forget to stay
patient, open-minded and keep the desired outcome in mind throughout.
Table of Contents
Top five negotiation tactics and strategy buzzwords
4. Tipping point
5. Winner's curse
Top five negotiation tactics and strategy
an offer or counter-offer that is not meant to be negotiated. A Boulwarism is named after a former
General Electric vice president, Lemuel Boulware, who gave a worker's union just one offer, even
when faced with a strike. You might also think of this kind of offer as the more commonly known
"take it or leave it."
is a practice of marketing two or more products or services with one price, in a single package.
Bundling might come up in negotiating price, giving a customer an option of getting additional
products or services for only a little more money.
a mutual or cooperative exchange of favors or privileges. When negotiating, you might think of this
concept in the common terms "You scratch my back, and I'll scratch yours" and the Latin expression
"Quid pro quo."
point is the critical point in an evolving situation that leads to a new and irreversible
development. As part of a negotiation strategy, a tipping point might be considered to be a turning
point. In marketing, the tipping point is the threshold that, once reached, will result in
additional sales. The term is used in many fields of business, and includes the use of radio
frequency identification (RFID) technology in retail sales, and the widespread adoption of Web
curse is an offer that is immediately accepted by the other party during negotiations. The
term implies that although the offer was accepted, the person making the offer failed to get as
good a deal as possible.
For more on CRM and business tactics, browse our CRM strategy topic