The CRM Handbook: A Business Guide to Customer Relationship Management

The CRM Handbook: A Business Guide to Customer Relationship Management

 

Series: Addison-Wesley Information Technology Series, ISBN: 0201730626; Published: 8/10/2001; Copyright 2002; Pages: Final; Edition: 1

A Pre-Implementation Checklist

I spend most of my time these days evaluating how prepared companies are to launch their CRM programs, be they departmental or enterprise-wide, single or multifunction. Sometimes this occurs at the requirements definition stage, where there is uncertainty about the perceived need and its implementation viability.Other times it involves evaluating a company's existing infrastructure just prior to implementation.What I do most is quiz key CRM stakeholders about their existing environment from both business and technology perspectives.

 

 

* Read the rest of this excerpt and download Chapter 9:
Managing Your CRM Project: A Pre-Implementation Checklist

* Read an excerpt and download Chapter 7:
Planning Your CRM Program

* Read other excerpts and download more sample chapters from our library

To purchase the book and others in the Addison-Wesley Information Technology Series, please visit http://www.informit.com/sales/ad.


This was first published in August 2006

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