Web 2.0 is the advanced technology of today's Internet, incorporating more interactive and participatory applications and user-generated content. These buzzwords represent the top terms and definitions related to Web 2.0 that you need to know to understand the changing face of the Internet.
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requests immediately. Ajax combines several programming tools and allows content on Web pages to
update immediately when a user performs an action, unlike an HTTP request, during which users must
wait for a whole new page to load. For example, a weather forecasting site could display local
conditions on one side of the page without delay after a user types in a zip code. Ajax is not a
proprietary technology or a packaged product.
Learn how major software companies are using Ajax in their products.
Avatar, in virtual worlds like
Second Life, in
some chat forums and in other online communities, is the visual "handle" or display appearance you
use to represent yourself, whether it's a human representation or other character or animal that
Find out more about avatars in Second Life and how it affects CRM.
static can have several definitions. In computer terminology, dynamic usually means capable
of action and/or change, while static means fixed. Both terms can be applied to a number of
different types of things, such as programming languages (or components of programming languages),
Web pages, and application programs. On a static Web page, the browser displays an HTML
document. On a dynamic Web page, a user can make requests (often through a form), for data from a
server database that will be assembled according to what's requested.
Read about CRM vendors' recent advances in Web technology.
Mash-up is a Web page or application that integrates complementary elements from two or more sources. Mash-ups, part of a shift toward a more interactive Web, are often created by using Ajax. Panoramio and Housing Maps are examples of mash-up sites. See how Microsoft's latest CRM product includes mash-ups.
is the practice of sending brief posts (140 to 200 characters) to a personal blog on a
microblogging Web site, such as Twitter. Microposts can be made
public on a Web site and/or distributed to a private group of subscribers, who can read the posts
online, as an instant message or as a text message.
Read more on blog etiquette for marketers.
RSS allows news or
other Web content to be available for "feeding" (distribution or syndication) from an online
publisher to Web users. A Web site that wants to "publish" some of its content, such as news
headlines or stories, creates a description of the content and specifically where the content is on
its site in an RSS document. The publishing site then registers its RSS document with one of
several existing directories of RSS publishers. A user with a Web browser or a special program that
can read RSS-distributed content reads the distributions.
Learn how RSS feeds may affect email marketing.
bookmarking is a user-defined taxonomy system for bookmarks. Such a taxonomy is sometimes
called a folksonomy and the bookmarks are referred to as tags. Unlike storing bookmarks in a folder
on your computer, tagged pages are stored on the Web and can be accessed from any computer. Web
sites dedicated to social bookmarking, such as del.icio.us,
provide users with a place to store, categorize, annotate and share favorite Web pages and
Find out how Web 2.0 is affecting CRM in this news story.
networking is the practice of expanding the number of one's business and/or social contacts
by making connections through individuals. Social networking establishes interconnected Internet
communities (sometimes known as personal networks) that help people make contacts that would be
good for them to know, but that they would be unlikely to have met otherwise. MySpace and LinkedIn are
examples of social networking sites.
Find out how marketers are tapping into social networks.
A wiki is a server program that
allows users to collaborate in forming the content of a Web site. With a wiki, any user can edit
the site content, including other users' contributions, using a regular Web browser. Basically, a
wiki Web site operates on a principle of collaborative trust. The term comes from the word
"wikiwiki," which means "fast" in the Hawaiian language. The best known example of a wiki Web site
is Wikipedia, an
online dictionary building collaboration.
In this story, learn about how a call center uses a wiki for customer service.
a term that describes the effects of extensive collaboration and user-participation on the
marketplace and corporate world. Don Tapscott and Anthony D. Williams popularized the term in their
How Mass Collaboration Changes Everything. The word itself is constructed from wiki and economics. The
four central principles of wikinomics are openness, peering, sharing and acting globally.
Browse Paul Greenberg's CRM 2.0 wiki and its collaborative community.
For more, take our Web 2.0 and CRM quiz.
This was first published in October 2007