Who says tech people can't be wordsmiths?

In the spirit of The Washington Post Style Invitational, SearchCRM.com has dreamt up a bunch of CRM IT sniglets.

Each week, The Washington Post Style Invitational invites readers to compete at clever word games, and publishes the most worthy entries of the previous week. One week, The Post challenged readers to take any word from the dictionary, alter it by adding, deleting, or changing one letter, then supply a new definition.

We thought it might be fun to make this challenge a little more CRM-specific. After all, couldn't you use a little humor to temper the stress you face in your daily role as a CRM practitioner? So here are some our staff dreamt up – we hope you will send in your own clever inventions, too. If you need some inspiration, check out these "IT sniglets" our sister site, whatis.com has put together.

CRM simplementation – The false notion that deploying CRM isn't very difficult.

Vice President of Customer Scare – The person who is charged with the unfortunate task of managing customer responses after there has been a security breach resulting in identity theft.

Data squality – A hopeless condition … data that is so dirty and wretched, it cannot be saved.

Collabhorative CRM – An approach to customer relationship management in which the various departments of a company, such as sales, technical support and marketing, consider each other enemies and refuse to share any customer information.

Sales farce automation – A failed attempt to deploy sales force automation technology to a group of unwilling, technophobic sales people.

Sacquisition – The act of acquiring a company, then firing most of their employees

Information architexture -- Designing information systems based on the warm fuzzy feeling the vendors give you.

Business scarecard -- A business report with lots of negative information on it.

Datababe -- Attractive DBAs or business analysts.

Bashboard -- An executive dashboard that everyone hates and no one trusts, because the information isn't reliable.

This was first published in December 2005

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