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 Learning Center:  CRM Analytics
Last Updated: Dec 08, 2002 
By detecting trends, habits, and other behavioral patterns entrenched in customer data, analytical CRM can help companies make better business decisions.
>> Listen to a webcast archive of "Making CRM successful through a CRM Analytical Framework" with Ron Swift
Analytics software delivers big, fast ROI

(08 Dec 2002)

If you're looking to get bang from your IT buck, IDC found analytics applications really deliver.

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NEWS:
>> Analytics detects abnormal customer behavior (CRMDaily) 08 Nov 2002
>> Analytics revealed (Line56) 20 May 2002
>> Analytics ASPs are on the rise (CRMDaily) 18 Sep 2002
>> Readers give CRM award to MicroStrategy (Opt-in News) 08 Jan 2002
>> SAS execs emphasize BI-CRM integration (SearchCRM) 18 Feb 2002
>> Privacy puts up a CRM roadblock (SearchCRM) 12 Feb 2002
>> SAS tool attacks customer data mountain (News Factor) 21 Jan 2002
>> PeopleSoft displays model behavior in analytics space (SearchCRM) 08 Jan 2002
>> SAS chief: 'Analytics' an overused term (SearchCRM) 16 Oct 2001
>> Analysts see gold in CRM analytics (CRMDaily) 17 Oct 2001
>> Analytic applications market to climb (Content-Wire) 10 Sep 2001
>> Business intelligence for the casual user (SearchCRM) 12 Dec 2001
>> Applix presides over marriage of planning and analytics (SearchCRM) 12 Dec 2001
LINKS:
>> Best Web Links-->Data Storage, Management, Analysis
ADVICE:
>> Analyzing Web customer patterns
TIP :Read how Jubii used SPSS' CustomerCentric softwarer to analyze Web traffic

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RELATED GLOSSARY TERMS
Terms from Whatis.com − the technology online dictionary
business metric  (SearchCRM.com)
cost center  (SearchCRM.com)
cost per call  (SearchCRM.com)
customer acquisition cost  (SearchCRM.com)
customer segmentation  (SearchCRM.com)
dirty data  (SearchCRM.com)
key performance indicator  (SearchCRM.com)
predictive analytics  (SearchCRM.com)
real-time analytics  (SearchCRM.com)
Web analytics  (SearchCRM.com)

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary

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