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Last Updated: Jan 16, 2002 
E-marketing software helps companies design and implement marketing campaigns based on analytical results, thereby increasing the potential success of the campaign. Sounds easy enough, but does it really work? Read our ...
>> Access the transcript from our recent live event entitled "The next wave of CRM tools: marketing effectiveness vs. efficiency" with expert Jim Dickie .
>> Have questions about your e-marketing efforts? Ask our Marketing Automation and Applications expert, Lynda Partner, CEO of GotMarketing.
Personalization tops privacy as key concern for e-mail marketers

(16 Jan 2002)

When it comes to raising customer privacy concerns, e-mail marketers actually may have a little extra leeway these days. But marketers need to make the most of the limited space e-mail offers. Some CRM insiders offer advice for doing just that.

Read Full Story
NEWS:
>> Personalized system gives Alaska Airlines customers heads up on delays (CRMDaily) 08 Nov 2001
>> Opt-in or opt-out: Weighing the options (CRMDaily) 07 Sep 2001
>> Building relationships with e-customers (SearchCRM) 15 Feb 2001
>> Barnes&Noble.com gets personal (SearchCRM) 22 Feb 2001
>> Can personalization keep bank customers loyal? (CRMDaily) 08 Jun 2001
>> Persona gives CRM some privacy (CRMDaily) 21 Mar 2001
LINKS:
>> Best Web Links-->Marketing Applications-->Direct/E-mail Marketing
ADVICE:
>> Getting strong returns on email campaigns
ASK THE EXPERTS :What statistically has been the strongest return, percentage-wise, from a targeted IT email campaign? Statistics are showing ...
>> transactional email
TIP :
>> Finding a profit in customer personalization
TIP :Find out how targeting specific products for customers through personalization technology can help you generate a profit.
>> Email marketing programs for personalized emails
ASK THE EXPERTS :Can you please recommend (at least give me the names) of some good email marketing programs which allow the dynamic ...

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RELATED GLOSSARY TERMS
Terms from Whatis.com − the technology online dictionary
buzz marketing  (SearchCRM.com)
Camram  (SearchCRM.com)
Can Spam Act of 2003  (SearchCRM.com)
direct email marketing  (SearchCRM.com)
direct marketing  (SearchCRM.com)
e-mail postage  (SearchCRM.com)
law of diminishing returns  (SearchCRM.com)
Learn IT: How Spam Affects Email Marketing Campaigns  (SearchCRM.com)
Spam: Glossary  (SearchCRM.com)
video e-mail  (SearchCRM.com)

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