CRM case studies

Home > CRM Learning Center

EMAIL THIS


Learning Center:	CRM case studies

Last Updated: Feb 15, 2002

We've got a wealth of CRM case studies. Learn from the mistakes and successes of your peers and see how others tackle tough CRM problems you may be facing.
>>	Receive our CRM IT Success Strategies, a weekly look behind-the-scenes at a real-life CRM implementation.

Using searchCRM to uncover case studies

(15 Feb 2002)

Many of our readers have told us they want to see more case studies on the site. We've responded to that need in a variety of ways.

Read Full Story


NEWS:
>>	Case study: BI pulls its weight at heavy-hauler Trimac (SearchCRM) 13 Feb 2002
>>	Case study: Chamber of Commerce looks to its membership to solve marketing woes (SearchCRM) 06 Feb 2002
>>	Case study: Otis Elevator improves revenue with analytical CRM (Ecomworld) 28 Aug 2001
>>	Monster.com roars ahead with CRM (SearchCRM) 21 Jun 2001
>>	Sears exec: Operational infrastructure was key to our digital strategy (SearchCRM) 11 May 2001
>>	Case study: US Allianz implements 'as quickly as possible' (SearchCRM) 27 Mar 2001
>>	IBSi shapes its business model around CRM tool (SearchCRM) 18 Sep 2001
>>	Mutual of Omaha employees buy into customer focus (SearchCRM) 30 Oct 2001


LINKS:
>>	Best Web Links-->Case Studies and ROI-->Case Studies
>>	Best Web Links-->CRM in Vertical Industries-->General Information


ADVICE:
>>	Book review: Customers.com TIP :book review of Customers.com
>>	Book review: Customer Winback - How to Recapture Lost Customers and Keep Them Loyal TIP :Customer Winback - How to Recapture Lost Customers and Keep Them Loyal

Digg This!

StumbleUpon

Del.icio.us

RELATED CONTENT

	CRM ROI
	Home Shopping Network gets ROI from a Siebel 8.0 upgrade
	CRM ROI quiz
	What's the difference between NPV and IRR?
	Measuring ROI for a CRM upgrade
	Calculating risks and measuring return on CRM software with IRR and NPV
	A CRM business case can ensure success post-implementation
	Was Sprint's decision a good CRM move?
	Creating a CRM vision: Tips to optimize CRM performance
	How should I be calculating IRR with SAP CRM?
	How should we be measuring customer equity on a balance sheet?

Case Studies

HP retools CRM

Small steps toward CRM tame a reluctant sales force

Acquiring customers just isn't enough

Logistics.com adds CRM to its packing list

EarthLink connects with ClientLogic to augment tech support

Columbia House spins a business intelligence strategy

E-CRM vendor hits up an ASP for rapid CRM implementation

Colgate-Palmolive brushes up on field force automation

Case study: US Allianz implements 'as quickly as possible'

ExpressPantry.com gears up CRM for launch

RELATED GLOSSARY TERMS

Terms from Whatis.com − the technology online dictionary

cost center (SearchCRM.com)

RELATED RESOURCES

2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems

Search Bitpipe.com for the latest white papers and business webcasts

Whatis.com, the online computer dictionary

>	Special news coverage: Oracle's OpenWorld
>	Top 10 CRM words
>	Customer data integration
>	Tips for the new year
>	2004: The Top 10 stories
View All Topics


			This week's poll: Which is a more important goal for your CRM technology? Get a quick return on investment. Execute a long-term customer strategy.

			Poll participation is restricted to registered members. Not a member? Register. Otherwise, log in:

			username:


			password:

SEARCH

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.


TechTarget Corporate Web Site \| Media Kits \| Reprints \| Site Map All Rights Reserved, Copyright 2000 - 2008, TechTarget \| Read our Privacy Policy