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Last Updated: Jan 19, 2005

Top CRM vendors are narrowing their approach to CRM, but are these industry-specific offerings the best fit for your organization? Find out more here.
>>	Ask our CRM technology guru, Paul Greenberg, your vertical CRM question.
>>	Post your question and find out what your peers have to say about vertical CRM.

Making sense of CRM's vertical market mania

(08 Feb 2004)

The biggest CRM vendors are creating apps that appeal to a smaller set of users in individual industries. How do their strategies differ, how much will this extra expertise cost you, and what does the vertical trend mean for the current crop of best-of-breed providers?

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NEWS:
>>	Kana issues new vertical software (CRMDaily) 12 Jan 2004
>>	Salesnet broadens vertical horizons (SearchCRM.com) 17 Nov 2003
>>	More midmarket merger activity (SearchCRM.com) 14 Nov 2003
>>	NetSuite lets users have it their way (SearchCRM.com) 04 Dec 2003
>>	Siebel, IBM deliver room service to Marriott (SearchCRM.com) 03 Nov 2003
>>	Customers grade CRM vendors (SearchCRM.com) 21 Oct 2003
>>	Have you outgrown homegrown CRM? (SearchCRM.com) 23 Sep 2003
>>	Insurance banks on CRM (destinationCRM) 19 Sep 2003
>>	Oracle takes new tack to vertical-specific CRM (SearchCRM.com) 25 Jul 2003
>>	Amdocs eyes new verticals with upgraded CRM offering (SearchCRM.com) 24 Jun 2003
>>	Siebel outlines vertical offerings (destinationCRM) 09 Jun 2003


LINKS:
>>	Best Web Links-->CRM in Vertical Industries


ADVICE:
>>	Call centers in health care industry ASK THE EXPERTS :I run a Physician Referral (health care marketing) call center. I am seeking some benchmark #s for call centers in our ...
>>	CRM for the services industry ASK THE EXPERTS :Where can I find info on CRM for the service industry. I'd like to know what the service industry needs within the confines ...
>>	Generic vs. customized CRM products ASK THE EXPERTS :I would like to know whether a generic CRM product is first developed and then customized according to market sectors (such ...
>>	Siebel dominates call center, but not without help TIP :Experts: Siebel owes call center success, in part, to other vendors.
>>	Is Siebel tailor made for manufacturing? TIP :Siebel has the functional edge, but SAP has a big back-office base in the industry


WHITE PAPERS:
>>	CRM solutions in regulated industries
>>	Next-generation CRM solutions enable smarter e-business infrastructure

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