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 Learning Center:  A primer on privacy
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Last Updated: Mar 23, 2005 
As your company's marketing efforts become more personalized, you'll need to implement a straightforward privacy policy. Get some background info on this important issue.
>> Access presentation slides by privacy expert Dr. Larry Poneman on "Building an effective customer privacy strategy"
The privacy fallacy

(12 Mar 2004)

Protecting customer privacy eats up costs, right? Actually, one consultant argues that, if you do it right, it might actually make you money.

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NEWS:
>> What you should know about RFID and CRM (SearchCRM.com) 28 Jan 2004
>> New California privacy law could impede marketing (Peppers & Rogers, special to SearchCRM.com) 14 Oct 2003
>> California rings in New Year with privacy laws (InternetNews) 05 Jan 2004
>> For some New Year is time to review privacy (InternetNews) 02 Jan 2004
>> New EU privacy law takes effect (eWEEK) 31 Oct 2003
>> Study shows U.K. sites jeopardize e-commerce privacy (vnunet) 07 Aug 2003
>> Protect privacy or jeopardize CRM (SearchCRM) 12 Aug 2002
LINKS:
>> Best Web Links-->Implementing CRM-->Privacy and Security
ADVICE:
>> privacy
TIP :Most Web users want to understand that personal information they share will not be shared with anyone else without their ...
>> The ABCs of the CPO position
TIP :Learn what it takes to be a chief privacy officer.
>> Integrating customer privacy tactics with CRM initiatives
WEBCASTS :CRM can't work effectively without quality customer data. Yet, consumers have become more guarded about offering their ...
WHITE PAPERS:
>> Patient privacy: Issues and considerations for customer relationship management programs
>> Beyond consumer privacy to consumer advocacy
>> The role of personalization and privacy in streamlining government

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Terms from Whatis.com − the technology online dictionary
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customer-managed relationship  (SearchCRM.com)
database of record  (SearchCRM.com)
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knowledge base  (SearchCRM.com)
opt-in email  (SearchCRM.com)
personalization  (SearchCRM.com)

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