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Last Updated: Jun 29, 2007 
According to Gartner, 25% of critical data within Fortune 1000 companies will continue to be inaccurate through 2007. That's a lot of bad data. What's the solution? Learn more in this week's featured topic.
Bad data haunts the enterprise

(11 Jun 2004)

New research shows that 25% of the data in the largest companies is inaccurate. Fixing it will require more than just technology.

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NEWS:
>> It's really (almost) all about the data: Optimizing loyalty initiatives (Michael Lowenstein) 07 Feb 2003
>> Pfizer streamlines financials with new data mart (SearchCRM.com) 12 May 2004
>> New data standard to get auto repairers in gear (Line56) 31 Oct 2003
>> Bad data dooms customer efforts (destinationCRM) 07 Jul 2003
>> Two options for data cleansing (CRMDaily) 18 Feb 2004
>> Data cleansing takes precedence (IT-Director) 12 Aug 2002
>> Trillium data cleansing release targets more than merely IT (SearchCRM) 11 Jun 2002
ADVICE:
>> Building a business case for data cleansing
ASK THE EXPERTS :How do you build a business case for cleaning up data? I have a client who wants to conduct a highly personalized CRM ...

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