Features

Features

Marketing campaign management

  • Emotion and Reason in Consumer Behavior

    Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. ...  Continue Reading

  • Exploring customer behavior

    Market-Driven Thinking provides tools for learning about how executives and customers think within marketplace contexts. This book asks how we actually go about thinking, examining this process and its influences within the context of ...  Continue Reading

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