• What is open source?

    Many people are unclear about what open source is and who can benefit from it. In this chapter, open source software expert Bernard Golden gives an overview of the open source software model, covers open source basics and discusses the different ...  Continue Reading

  • Finding open source software

    Finding open source software is relatively simple, since there are multiple places users can go to access available open source software. In this chapter you'll learn how to find open source products via open source portals, individual product ...  Continue Reading

  • Using open source software

    Using open source software means joining the larger open source community. In this chapter, learn about the advantages and disadvantages of open source software communities and find out how everyone involved can benefit from the decentralized and ...  Continue Reading

  • Developing open source software

    The developers of the open source software development community are responsible for developing open source software. In this chapter, learn more about the open source development community, the type of people that write open source software and ...  Continue Reading

  • Sales force automation software product directory

    This sales force automation software product directory contains basic information about SFA vendors and products in the SFA market. Use the directory to evaluate SFA software and find the best SFA solution for your organization. Listings include: ...  Continue Reading

  • Customer retention management

    Most experts will tell you that retaining a customer is easier (and more cost-effective) than aquiring a new one. Because of this, it's important that all companies have established customer retention strategies. In this chapter excerpt, you'll find...  Continue Reading

  • Creating positive customer retention strategies

    Is your organization deploying positive customer retention strategies or negative ones? In this chapter excerpt, learn about a number of positive customer retention strategies, including how to add customer-perceived value, create social and ...  Continue Reading

  • Customer development and termination strategies

    As most successful CRM practitioners know, there's a time to develop customer relationships and a time to unload unprofitable customers. In this chapter excerpt, learn strategies for developing profitable customers and get tips for using CRM ...  Continue Reading

  • Customer retention vs. value retention

    Studies have shown that many customers are more likely to change their buying behavior than they are to defect. Because of this, it's important that companies not only manage customer retention, but keep an eye on value retention as well. In this ...  Continue Reading