Features

Features

  • Avoiding CRM failure: Where to start

    This guide identifies and discusses a business's planning process, how to develop a CRM strategy for a business, and what needs to be done to ensure success of a customer relationship implementation. This chapter details why a company should take ...  Continue Reading

  • Implementing a CRM strategy

    This guide to implementing a CRM strategy covers the stages of evaluating and implementing CRM software, and includes an implementation checklist to help organize the implementation strategy and process. This chapter from "CRM for the Common Man" ...  Continue Reading

  • Open source CRM: Tips and techniques

    Read this excerpt from Chapter 1, Overview of Open Source from Bernard Golden's "Succeeding with Open Source."  Continue Reading

  • Call center real-time analysis

    In her newest book, Fluss explains how a proactive, real-time contact center can give a company the leading edge over its competitors by increasing loyalty, reducing expenses and improving customer service, resulting ultimately in greater revenue.  Continue Reading

  • Common customer service mistakes

    As your number one asset, your customers hold tremendous power. Learn how to maximize and leverage your customer base for increased profitability and a stronger bottom line.  Continue Reading

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