Features

Features

  • CRM definitions and buzzwords of 2006

    It's hard to keep up with CRM buzzwords. Get the real definitions behind CRM's hottest terms in 2006, including SaaS, SEO, VoIP, business process management (BPM), Web self service and direct email marketing here.  Continue Reading

  • Emotion and Reason in Consumer Behavior

    Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. ...  Continue Reading

  • Web self service: Building a business case

    Beyond the allure and seemingly straightforward benefits of self service lie a few "gotchas" that are critical to both leveraging and building a credible, sustainable business case for self service. Allen Bonde, Senior Vice President of Strategy & ...  Continue Reading

  • Exploring customer behavior

    Market-Driven Thinking provides tools for learning about how executives and customers think within marketplace contexts. This book asks how we actually go about thinking, examining this process and its influences within the context of ...  Continue Reading

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