digital signage

Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.

Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.

There are several advantages to the use of digital signs instead of paper signs. Digital signs can be updated at will by remote control while paper signs require individual replacement and physical travel to sign sites by personnel. Because digital signs require no paper or paint, they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.

Read more about digital signage: - Wirespring outlines the basics of digital signage. - NEC has developed a digital signage system that is used on college campuses.

Do you have something to add to this definition? Let us know. Send your comments to techterms@whatis.com

Digg This!     StumbleUpon     Del.icio.us

RELATED CONTENT Smartphones changing the face of Web analytics As more and more users access websites via mobile devices, marketers and Web designers need to adjust their metrics and analysis. Strategic Internet marketing Get tips for developing a strategic Internet marketing plan that utilizes social networking sites and Web 2.0 technology. Web 2.0 firm buys CRM vendor Talisma nGenera, a social networking and collaboration tool vendor, has acquired Talisma and its customer service suite.

RELATED GLOSSARY TERMS Terms from Whatis.com − the technology online dictionary astroturfing  (SearchCRM.com) Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued) automatic callback  (SearchCRM.com) Automatic callback is a telephone system feature that permits a caller who gets a busy signal to instruct the system to establish the connection when...