- Depending on how it's used, a banner is either a graphic image that announces the name or identity of a site (and often is spread across the width of the Web page) or is an advertising image. Advertisers sometimes count banner "views,"
or the number of times a banner graphic image was downloaded over a period of time.
LAST UPDATED:
09 Jun 2005
Do you have something to add to this definition? Let us know.
Send your comments to techterms@whatis.com
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.