A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision. Information in the database might include brochures, product details, competitor information, market research, and white papers, among other things.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.