The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something. As a rule, the sales cycle is described from the
customer's perspective. The first phase of the sales cycle may be either the customer's perception of a product, or a perception of a need that the product might
satisfy. The following steps include research and evaluation; the last step is the customer's decision to purchase the product.
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Last updated on: Apr 10, 2007
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