3. Large CRM vendors in the mobile market

3. Large CRM vendors in the mobile market

True or False? According to some analysts, a combination of low market demand and complex technical issues has slowed entry of the big CRM software vendors into the mobile market.

a) True
b) False

ANSWER: A

According to a recent SearchCRM.com report, Gartner estimates that wireless field service, for example, costs about $4,500 per user for the first year, including hardware, network costs and software.

A combination of low market demand and complex technical issues has slowed entry of the big CRM software vendors into the mobile market. Meanwhile, many mobile technology firms have taken the opportunity to carve out their niches.

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