Web 2.0: Top 10 buzzwords
1. Ajax
2. Avatar
3. Dynamic and static
4. Mash-up
5. Microblogging
6. RSS
7. Social bookmarking
8. Social networking
9. Wiki
10. Wikinomics
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Web 2.0: Top 10 buzzwords
Ajax (Asynchronous JavaScript and XML) is a method of building interactive applications for the Web that process user requests immediately. Ajax combines several programming tools and allows content on Web pages to update immediately when a user performs an action, unlike an HTTP request, during which users must wait for a whole new page to load. For example, a weather forecasting site could display local conditions on one side of the page without delay after a user types in a zip code. Ajax is not a proprietary technology or a packaged product.
Learn how major software companies are using Ajax in their products.
Avatar, in virtual worlds like Second Life, in some chat forums and in other online communities, is the visual "handle" or display appearance you use to represent yourself, whether it's a human representation or other character or animal that you choose.
Find out more about avatars in Second Life and how it affects CRM.
Dynamic and static can have several definitions. In computer terminology, dynamic usually means capable of action and/or change, while static means fixed. Both terms can be applied to a number of different types of things, such as programming languages (or components of programming languages), Web pages, and application programs. On a static Web page, the browser displays an HTML document. On a dynamic Web page, a user can make requests (often through a form), for data from a server database that will be assembled according to what's requested.
Read about CRM vendors' recent advances in Web technology.
Mash-up is a Web page or application that integrates complementary elements from two or more sources. Mash-ups, part of a shift toward a more interactive Web, are often created by using Ajax. Panoramio and Housing Maps are examples of mash-up sites.
See how Microsoft's latest CRM product includes mash-ups.
Microblogging is the practice of sending brief posts (140 to 200 characters) to a personal blog on a microblogging Web site, such as Twitter. Microposts can be made public on a Web site and/or distributed to a private group of subscribers, who can read the posts online, as an instant message or as a text message.
Read more on blog etiquette for marketers.
RSS allows news or other Web content to be available for "feeding" (distribution or syndication) from an online publisher to Web users. A Web site that wants to "publish" some of its content, such as news headlines or stories, creates a description of the content and specifically where the content is on its site in an RSS document. The publishing site then registers its RSS document with one of several existing directories of RSS publishers. A user with a Web browser or a special program that can read RSS-distributed content reads the distributions.
Learn how RSS feeds may affect email marketing.
Social bookmarking is a user-defined taxonomy system for bookmarks. Such a taxonomy is sometimes called a folksonomy and the bookmarks are referred to as tags. Unlike storing bookmarks in a folder on your computer, tagged pages are stored on the Web and can be accessed from any computer. Web sites dedicated to social bookmarking, such as del.icio.us, provide users with a place to store, categorize, annotate and share favorite Web pages and files.
Find out how Web 2.0 is affecting CRM in this news story.
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. Social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. MySpace and LinkedIn are examples of social networking sites.
Find out how marketers are tapping into social networks.
A wiki is a server program that allows users to collaborate in forming the content of a Web site. With a wiki, any user can edit the site content, including other users' contributions, using a regular Web browser. Basically, a wiki Web site operates on a principle of collaborative trust. The term comes from the word "wikiwiki," which means "fast" in the Hawaiian language. The best known example of a wiki Web site is Wikipedia, an online dictionary building collaboration.
In this story, learn about how a call center uses a wiki for customer service.
Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world. Don Tapscott and Anthony D. Williams popularized the term in their book, Wikinomics: How Mass Collaboration Changes Everything. The word itself is constructed from wiki and economics. The four central principles of wikinomics are openness, peering, sharing and acting globally.
Browse Paul Greenberg's CRM 2.0 wiki and its collaborative community.
For more, take our Web 2.0 and CRM quiz.
