360-degree view of the customer quiz

For years, organizations have been after the elusive "360-degree view of the customer." In 2007, customer data integration (CDI) was a top concern for users, and it was also a top priority for vendors, many of which are developing CDI-related products. Take this quiz to test your knowledge of CDI, learn the definition of the 360-degree view of the customer and read expert advice on how to integrate these ideas into your customer strategy.

1. True or False? According to research from The CDI Institute, there are two main forces driving investment in CDI -- centrally managing privacy policies and creating a competitive advantage. Required Question

	True
	False

2. True or False? In 2007, many companies were not evaluating or purchasing from standalone CDI vendors. Required Question

	True
	False

3. True or False? According to some analysts, companies looking for ROI from their CRM investment may find it by investing in CDI. Required Question

	True
	False

4. True or False? Poor data practices can ultimately have an impact on the customer. Required Question

	True
	False

5. Which of the following are considered reasons for implementing CDI? Required Question

	Up-selling, cross-selling, or engaging in email or telemarketing campaigns
	Customer retention and satisfaction
	Acquisitions
	All of the above

6. True or False? A Gartner study in 2006 predicted that by 2008, less than 10% of organizations will succeed at their first attempts at data governance. Required Question

	True
	False

7. True or False? According to some analysts, it is inappropriate to have one single view of the customer – instead, there should be many views across different departments. Required Question

	True
	False

8. True or False? Once upper management throws its weight behind a data symbiosis push, many of the people issues -- getting disparate groups within the organization to play together nicely -- get even more complicated. Required Question

	True
	False

9. What is "content intelligence"?
Required Question

	A combination of business intelligence and content management technologies
	A combination of business intelligence and content management strategies
	A movement toward making smarter decisions about content management
	None of the above

10. Which of the following is not widely considered a potential consequence of failing to align data integration, profiling and quality efforts?
Required Question

	Regulatory fines
	Inability to capitalize on cross-selling and up-selling opportunities
	Employee churn
	Losing customers


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