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Which of the following is not true about cost per contact?

18 Mar 2008 | SearchCRM.com

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a) It is not important to clearly identify which costs are included and not included in cost per call.
b) Cost per contact is usually monitored/measured as a specific period of time.
c) Cost per contact is generally broken out by channel/media.
d) Monitoring cost per call allows management to determine where to spend valuable funds on technology and process improvement.

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