All-in-One Guides:SAP CRM guide
About SAP CRM
This first chapter of the SAP CRM All-in-One Guide offers an introduction to SAP CRM terms and news. Start here if you are just beginning your research on SAP CRM or if you need to get up to speed with recent market news and where SAP fits into the big picture.
SAP terms and definitions:
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Word - Hosted CRM is an arrangement in which a company outsources some or all of its customer relationship management (CRM) functions to an application service provider (ASP). The hosted CRM model is said to increase return on investment (ROI) by decreasing...
SAP CRM news:
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12 Dec 2006
News - SAP isn't just relying on a big advertising campaign to bring in midmarket customers; it's simplifying All-in-One deployments and, according to one analyst, may offer ERP via SaaS.
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SAP to add enterprise search with Project Argo
01 Jun 2006
Article - The beta release of Argo, SAP's enterprise search capabilities in NetWeaver will be extended to various search channels, including desktop widgets, browsers and mobile devices.
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Oracle and SAP's vertical CRM battle a narrow one
19 Oct 2006
Article - The fight for vertical CRM expertise rages on, but SAP and Siebel are going mostly against best-of-breed and homegrown tools, not each other, with some important exceptions.
SAP CRM overview:
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Quiz: Get to know BP master data for CRM
Quiz: SearchSAP.com - CRM expert Srini Katta designed this quiz to get you up to speed on business partner master data. Test your BP and CRM skills, then learn more on this topic and how to optimize mySAP CRM.
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Podcast: SAP CRM on demand; Mendocino unwrapped
15 Mar 2006
Article - In our inaugural podcast, we discuss SAP's entry in the hosted CRM market and hear the latest on the SAP-Microsoft Mendocino software.
Free CRM Comparisons and analysis. Research on Call Centers, Marketing, and Customer Data.
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