All-in-One Guides:Marketing strategy guide
Building a marketing plan
Advice on marketing from the experts
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Building a business case for customer loyalty in the pharmaceutical industry
Ask the Expert - Learn how to prepare a business case for a CRM customer loyalty program in this expert tip.
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Best practices for email marketing campaigns
Ask the Expert - Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert,
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24 Mar 2005
Column - When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.
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Voices of CRM: Martha Rogers on Return on Customer and Customer Value
29 Aug 2006
Article - In this podcast, Martha Rogers discusses Return on Customer, customer lifetime value and how successful organizations interact with customers.
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Avoiding churn: Marketing's Holy Grail
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Voices of CRM: Seth Godin on marketing metrics and social media
30 Jan 2007
Article - Seth Godin, marketing guru and blogger, discusses CRM, his books, social media and why marketers shouldn't be overly concerned with metrics.
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Customer loyalty through employee retention
Ask the Expert - Learn how employee retention can positively impact customer loyalty in this expert tip from marketing guru Michael Lowenstein.
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A quick guide to customer lifetime value (CLV)
Ask the Expert - Learn how to associate a value to a user as his customer lifetime value (CLV) and how to calculate lifetime value.
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Seven steps to smarter marketing
27 Apr 2005
Article - When it comes to marketing optimization, there are a few important steps all organizations must follow.