Building a marketing plan

Building a business case for customer loyalty in the pharmaceutical industry

Ask the Expert -  Learn how to prepare a business case for a CRM customer loyalty program in this expert tip.

Best practices for email marketing campaigns

Ask the Expert -  Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert,

Email marketing etiquette

24 Mar 2005

Column -  When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.

Voices of CRM: Martha Rogers on Return on Customer and Customer Value

29 Aug 2006

Article -  In this podcast, Martha Rogers discusses Return on Customer, customer lifetime value and how successful organizations interact with customers.

Using promotional continuity

Avoiding churn: Marketing's Holy Grail

Voices of CRM: Seth Godin on marketing metrics and social media

30 Jan 2007

Article -  Seth Godin, marketing guru and blogger, discusses CRM, his books, social media and why marketers shouldn't be overly concerned with metrics.

Customer loyalty through employee retention

Ask the Expert -  Learn how employee retention can positively impact customer loyalty in this expert tip from marketing guru Michael Lowenstein.

A quick guide to customer lifetime value (CLV)

Ask the Expert -  Learn how to associate a value to a user as his customer lifetime value (CLV) and how to calculate lifetime value.

Seven steps to smarter marketing

27 Apr 2005

Article -  When it comes to marketing optimization, there are a few important steps all organizations must follow.