All-in-One Guides:Marketing strategy guide
Building a marketing plan
Advice on marketing from the experts
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Marketing strategy tips for building customer loyalty through newsletter campaigns
Ask the Expert - Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers.
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Customer loyalty programs -- pricing for vendor programs vs. homegrown programs
Ask the Expert - Learn where to find cost evaluation information for a customer loyalty program in this expert tip from Michael Lowenstein.
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