All-in-One Guides:CRM upgrade guide

Building a CRM upgrade business case

In this section, learn how to prepare a business case for an upgrade of your CRM software. Find expert advice on how to get the executive team behind the upgrade. Discover how planning and preparation can help ensure return on investment for the upgrade. Read case studies of companies that were successful with CRM upgrades and learn how to be sucessful with your own upgrade.

Measuring ROI for CRM:

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  • CRM ROI 101

    25 Jun 2004

    Article -  A carefully laid out ROI methodology can help you avoid the notorious CRM failures that so many companies have suffered. Here's some advice on setting your ROI game plan.

  • Metrics: ROI, IRR, NPV, payback, discounted payback

    Ask the Expert -  Which metric will provide a most effective cost evaluation for a CRM project: payback, discounted payback, ROI, NPV or IRR? Tom Pisello offers his advice.

  • ROI for CRM in three years

    Ask the Expert -  Tom Pisello offers guidelines for measuring return on investment ROI following a CRM implementation, and explains the variables for achieving ROI

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Getting executive sponsorship for a CRM upgrade:

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CRM case studies of upgrade success:

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