CRM Building a marketing plan:
Building a marketing plan
Chapter two of the marketing strategy All-in-One Guide provides some guidelines for building a marketing plan. Skip to this section once you've mastered the fundamentals of marketing and you are ready to begin establishing a strategy. Here you'll find tips and techniques for establishing a marketing strategy plus expert advice from marketing and customer loyalty gurus Michael Lowenstein, Martha Rogers and more.
Advice on marketing from the experts:1 - 3 of 13
Ask the Expert - Learn how to prepare a business case for a CRM customer loyalty program in this expert tip.
Ask the Expert - Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert,
24 Mar 2005
Column - When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.
Marketing planning resources:1 - 3 of 10
12 Jan 2005
Article - Organizations should recognize customer retention as a key performance indicator to help set the framework for improving business effectiveness.
14 Sep 2006
Article - Organizations such as Visa USA, AARP, BellSouth and Royal Caribbean are moving away from straight rewards-based loyalty programs to experiential loyalty.
18 Jan 2005
Article - Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made.