Bookshelf:CRM and call center
CRM and call center
General CRM books
SearchCRM.com's bookshelf collects book excerpts from CRM, CRM project planning, CRM software and CRM management books. You'll find chapters from books on managing CRM, implementing CRM and using specific vendor software, including mySAP CRM and Microsoft Dynamics CRM. Browse all chapters to find useful advice for implementing and managing all your CRM software and CRM projects.
-
Advanced Find in Microsoft Dynamics CRM
Chapter Download - The Advanced Find tool in Microsoft Dynamics CRM has some powerful and useful capabilities. This section gives step-by-step instructions for using Advanced Find in Microsoft CRM, complete with detailed screenshots of the tool in use.
-
How to build a customer-focused CRM strategy
Chapter Download - In this sample chapter, find out how to determine what level of customer focus will work best for your business, and how to shape your customer relationship strategies accordingly.
-
CRM at the Speed of Light, Chapter 4
Chapter Download Library - Paul Greenberg's best-selling CRM book, CRM at the Speed of Light, examines and defines the role of CRM in the enterprise. In Chapter 4, "CRM Strategy: So Many Choices, So Little Time," Greenberg outlines the various elements involved in setting a...
-
Getting started with Oracle CRM Answers On Demand
Chapter Download - Get an overview of Oracle CRM On Demand's Answers On Demand reporting tool in this chapter excerpt. You'll learn how to configure Answers On Demand's report development privileges, get an overview of the tool's analytics and reporting subject areas and...
-
CRM strategy checklist: Planning for CRM and customer service success
Checklist - This checklist will help you evaluate your CRM and customer service strategy to find success with CRM initiatives and improve customer satisfaction and service. Find out the 20 keys to building a vision of CRM success.
-
Beginning a Salesforce.com CRM or SFA project
Chapter Download - A key success factor for any CRM or or sales force automation (SFA) project is making sure to plan out the project ahead of time. This chapter explains the requirements, schedules and costs that are involved in completing a Salesforce.com project...
-
Customer Relationship Management
Chapter Download Library - Learn about managing the customer lifecycle including customer retention in this chapter download.
-
Chapter Download - Most experts will tell you that retaining a customer is easier (and more cost-effective) than aquiring a new one. Because of this, it's important that all companies have established customer retention strategies. In this chapter excerpt, you'll find an...
-
The CRM Handbook: A Business Guide to Customer Relationship Management
Chapter Download Library - Learn CRM implementation from both business and technology perspectives in this chapter from Jill Dyche's CRM Handbook.
-
The Microsoft Resource Center in Dynamics CRM
Chapter Download - The Microsoft Resource Center is a new addition to Microsoft Dynamics CRM 4.0. It includes articles, learning and training resources for Microsoft Dynamics CRM users, plus access to a number of Microsoft Dynamics communities and blogs. This chapter...