Bookshelf:CRM and call center

CRM and call center

General CRM books

SearchCRM.com's bookshelf collects book excerpts from CRM, CRM project planning, CRM software and CRM management books. You'll find chapters from books on managing CRM, implementing CRM and using specific vendor software, including mySAP CRM and Microsoft Dynamics CRM. Browse all chapters to find useful advice for implementing and managing all your CRM software and CRM projects.

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  • Implementing a CRM strategy

    Chapter Download Library -  This guide to implementing a CRM strategy covers the stages of evaluating and implementing CRM software, and includes an implementation checklist to help organize the implementation strategy and process. This chapter from "CRM for the Common Man"...

  • Using open source software

    Chapter Download -  Using open source software means joining the larger open source community. In this chapter, learn about the advantages and disadvantages of open source software communities and find out how everyone involved can benefit from the decentralized and...

  • Microsoft CRM fundamentals

    Chapter Download -  In Microsoft Dynamics CRM, entities like Accounts, Contacts, Leads, Opportunities, and Cases have the same or very similar functionality. This chapter from Microsoft Dynamics CRM 4.0 Unleashed discusses each of these functions in detail and also ...

  • MySAP CRM Interaction Center

    Chapter Download Library -  If you're working with mySAP CRM, you can't afford to miss this chapter from SAP PRESS. Chapter 3 on Technical Principles introduces the technical basics of Interaction Center WinClient, Interaction Center WebClient, and the functionality for the...

  • Finding open source software

    Chapter Download -  Finding open source software is relatively simple, since there are multiple places users can go to access available open source software. In this chapter you'll learn how to find open source products via open source portals, individual product websites...

  • CRM strategy: Managing a customer-focused business

    Chapter Download -  Find out how to build a business strategy that will fit in with a successful CRM strategy.

  • Implementing SugarCRM

    Chapter Download Library -  In this chapter from Implementing SugarCRM, you'll find tools to help you conduct a thorough business analysis prior to an implementation. You'll read about the ways in which businesses differ, helping you position and identify your own business within...

  • CRM failures: A review of problems and horror stories

    Chapter Download -  In this chapter download from "CRM Unplugged," you'll find case studies of CRM failures and find out what businesses did wrong in their implementations.

  • SAP CRM: Sales strategy with SAP CRM 4.0

    Chapter Download Library -  Learn about sales functionality in mySAP CRM, including planning, implementation, and management activities, in this chapter from SAP PRESS.

  • Auditing your CRM software

    Chapter Download Library -  This chapter gives decision-makers practical insight for planning, designing, and deploying CRM systems that deliver on their promises -- and for avoiding the pitfalls that cause so many CRM implementations to fail. You'll find ways to audit your CRM...