Marketing strategy guide

Using Quick Campaigns effectively for Microsoft Dynamics CRM 3.0

Ask the Expert -  Richard Smith, SearchCRM.com's Microsoft CRM expert, explains how to use Quick Campaigns, a new functionality for Microsoft Dynamics CRM 3.0, in this expert tip.

Customer intelligence – the next generation

20 Jul 2004

Article -  External data sources, in addition to the internal databases, can significantly enhance companies' marketing capabilities. Armed with more complete data about customers and prospects, companies can perform better customer analytics and achieve more...

Contact optimization confusing marketers

05 Oct 2006

Article -  There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.

Email marketers face phishing fallout

19 Jul 2005

Article -  Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.

Have you outgrown homegrown CRM?

23 Sep 2003

Article -  It may be time to ditch that do-it-yourself CRM system. You may save money and valuable IT resources by switching over to packaged software.

Unica takes Sane approach to Web analytics

10 Apr 2006

Article -  With the purchase of Sane Solutions, Unica is continuing its march toward a unified marketing application.

Entering marketing campaign data automatically in SAP CRM 4.0

Ask the Expert -  Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta.

SAS puts BI on demand with marketing modules

09 May 2006

Article -  BI is joining the march toward on-demand applications and SAS is jumping in with two of its marketing tools.

Social networks forcing customer service change

24 Oct 2006

Article -  At OpenWorld, Oracle executives and Gartner analysts discussed the impact social networking and new media are having on the service industry and how contact centers must adapt.

SAP's marketing on-demand features vs. Oracle's marketing automation software

Ask the Expert -  SearchCRM.com's expert discusses SAP's new marketing on-demand features and provides a handy table comparing SAP's and Oracle's marketing on-demand solutions.