All-in-One Guides:Marketing strategy guide
Marketing strategy guide
Improving performance through marketing technologies
Are you up to date with the latest marketing technology? Use chapter four of the marketing strategy All-in-One-Guide to keep abreast of the latest vendor news and learn tips for improving performance through marketing technologies. Chapter four highlights several notable marketing automation products available for the enterprise and midmarket.
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Using Quick Campaigns effectively for Microsoft Dynamics CRM 3.0
Ask the Expert - Richard Smith, SearchCRM.com's Microsoft CRM expert, explains how to use Quick Campaigns, a new functionality for Microsoft Dynamics CRM 3.0, in this expert tip.
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Contact optimization confusing marketers
05 Oct 2006
Article - There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.
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Email marketers face phishing fallout
19 Jul 2005
Article - Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.
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Have you outgrown homegrown CRM?
23 Sep 2003
Article - It may be time to ditch that do-it-yourself CRM system. You may save money and valuable IT resources by switching over to packaged software.
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Unica takes Sane approach to Web analytics
10 Apr 2006
Article - With the purchase of Sane Solutions, Unica is continuing its march toward a unified marketing application.
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Entering marketing campaign data automatically in SAP CRM 4.0
Ask the Expert - Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta.
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SAS puts BI on demand with marketing modules
09 May 2006
Article - BI is joining the march toward on-demand applications and SAS is jumping in with two of its marketing tools.
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Social networks forcing customer service change
24 Oct 2006
Article - At OpenWorld, Oracle executives and Gartner analysts discussed the impact social networking and new media are having on the service industry and how contact centers must adapt.
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SAP's marketing on-demand features vs. Oracle's marketing automation software
Ask the Expert - SearchCRM.com's expert discusses SAP's new marketing on-demand features and provides a handy table comparing SAP's and Oracle's marketing on-demand solutions.
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Lead generation in Microsoft CRM
Ask the Expert - Looking for advice on lead generation in Microsoft CRM? Read advice including information on how to convert a email to a sales lead in this tip from Richard Smith, a Microsoft CRM expert.