All-in-One Guides:Marketing strategy guide

Marketing strategy guide

Improving performance through marketing technologies

Are you up to date with the latest marketing technology? Use chapter four of the marketing strategy All-in-One-Guide to keep abreast of the latest vendor news and learn tips for improving performance through marketing technologies. Chapter four highlights several notable marketing automation products available for the enterprise and midmarket.

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  • Lead generation in Microsoft CRM

    Ask the Expert -  Looking for advice on lead generation in Microsoft CRM? Read advice including information on how to convert a email to a sales lead in this tip from Richard Smith, a Microsoft CRM expert.

  • SAP adds marketing features to CRM on-demand

    11 May 2006

    Article -  The second release of SAP's CRM on-demand software will be launched at the SAP Sapphire user conference next week in Orlando, Fla.