CRM Marketing case studies:
Marketing news and tips
Marketing case studies
23 May 2007
Article - A campaign targeting college students via text messages has paid big dividends for Dell.
03 May 2007
Article - Wrestling fans are helping the WWE determine story lines and self-segmenting the organization's marketing efforts with co-created content.
30 Aug 2006
Article - The company that manages customer-created online ratings and reviews is teaming with shopping portals to extend reviews on corporate sites to such sites as MSN and PriceRunner.com.
03 Aug 2006
Article - It used to be called viral marketing. But the new iteration of creating buzz online and via email has been personalized and updated to capture customer information.
19 Jul 2006
Article - Northern Tool enhanced its customer intelligence by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.
08 Jun 2006
Article - The nation's fourth-largest bank is extending its focus on customer satisfaction and customer loyalty to lifetime value, hoping to capitalize over the long term by building customer equity.
26 May 2006
Article - An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.
25 May 2006
Article - Sony is building customer community and brand loyalty, and boosting sales, with the help of online tutorials.
06 Feb 2006
Article - Using a hosted application, the computer retailer is using reviews to increase loyalty and improve its site.
17 Nov 2004
Article - A new system is helping the team identify its fans and keep them coming out to the ballgame.