Marketing news and tips

Hyatt books new Web analytics tool

19 Apr 2004

News -  The hotel giant is now using Omniture's SiteCatalyst software to break out conversion rates by individual properties and gauge the effectiveness of marketing campaigns.

Brown strikes gold with new customer game plan

23 Jul 2004

Article -  Measuring customer satisfaction and increasing collaboration between sales and marketing helped shipping giant UPS transform itself from a one-trick pony.

Mozilla a peer-to-peer marketing pioneer

03 Aug 2006

Article -  It used to be called viral marketing. But the new iteration of creating buzz online and via email has been personalized and updated to capture customer information.

SAP CRM sweetens Wrigley's trade promotion

26 May 2006

Article -  An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.

Northern Tool takes smart approach to customer intelligence

19 Jul 2006

Article -  Northern Tool enhanced its customer intelligence by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.

Customer equity, not customer satisfaction the focus at Wachovia

08 Jun 2006

Article -  The nation's fourth-largest bank is extending its focus on customer satisfaction and customer loyalty to lifetime value, hoping to capitalize over the long term by building customer equity.

Tutorials: Sony's new Internet marketing secret

25 May 2006

Article -  Sony is building customer community and brand loyalty, and boosting sales, with the help of online tutorials.

Oakland A's score with customer strategy

17 Nov 2004

Article -  A new system is helping the team identify its fans and keep them coming out to the ballgame.

Dell takes marketing mobile

23 May 2007

Article -  A campaign targeting college students via text messages has paid big dividends for Dell.

BazaarVoice teams up with shopping portals

30 Aug 2006

Article -  The company that manages customer-created online ratings and reviews is teaming with shopping portals to extend reviews on corporate sites to such sites as MSN and PriceRunner.com.