All-in-One Guides:Marketing strategy guide
Marketing news and tips
Marketing case studies
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Hyatt books new Web analytics tool
19 Apr 2004
News - The hotel giant is now using Omniture's SiteCatalyst software to break out conversion rates by individual properties and gauge the effectiveness of marketing campaigns.
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Brown strikes gold with new customer game plan
23 Jul 2004
Article - Measuring customer satisfaction and increasing collaboration between sales and marketing helped shipping giant UPS transform itself from a one-trick pony.
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Mozilla a peer-to-peer marketing pioneer
03 Aug 2006
Article - It used to be called viral marketing. But the new iteration of creating buzz online and via email has been personalized and updated to capture customer information.
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SAP CRM sweetens Wrigley's trade promotion
26 May 2006
Article - An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.
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Northern Tool takes smart approach to customer intelligence
19 Jul 2006
Article - Northern Tool enhanced its customer intelligence by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.
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Customer equity, not customer satisfaction the focus at Wachovia
08 Jun 2006
Article - The nation's fourth-largest bank is extending its focus on customer satisfaction and customer loyalty to lifetime value, hoping to capitalize over the long term by building customer equity.
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Tutorials: Sony's new Internet marketing secret
25 May 2006
Article - Sony is building customer community and brand loyalty, and boosting sales, with the help of online tutorials.
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Oakland A's score with customer strategy
17 Nov 2004
Article - A new system is helping the team identify its fans and keep them coming out to the ballgame.
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23 May 2007
Article - A campaign targeting college students via text messages has paid big dividends for Dell.
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BazaarVoice teams up with shopping portals
30 Aug 2006
Article - The company that manages customer-created online ratings and reviews is teaming with shopping portals to extend reviews on corporate sites to such sites as MSN and PriceRunner.com.