All-in-One Guides:Marketing strategy guide
Marketing news and tips
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WWE wrestles with customer feedback marketing
03 May 2007
Article - Wrestling fans are helping the WWE determine story lines and self-segmenting the organization's marketing efforts with co-created content.
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CompUSA turns product reviews into customer insight
06 Feb 2006
Article - Using a hosted application, the computer retailer is using reviews to increase loyalty and improve its site.
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