CRM Marketing news and tips:
Marketing news and tips
Skip to chapter five if you're already running a marketing program. In this section you'll find marketing news, tips and techniques for the established marketer, including industry reports plus case studies on effective marketing campaigns.
Marketing strategy news:1 - 3 of 19
17 Nov 2005
Article - The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.
22 Mar 2007
Article - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.
07 Dec 2004
Article - Marketing is in a time of crisis, according to one analyst. Organizations need to be innovative and focused on achieving hard, reliable marketing metrics.
Marketing case studies:1 - 3 of 12
19 Apr 2004
News - The hotel giant is now using Omniture's SiteCatalyst software to break out conversion rates by individual properties and gauge the effectiveness of marketing campaigns.
23 Jul 2004
Article - Measuring customer satisfaction and increasing collaboration between sales and marketing helped shipping giant UPS transform itself from a one-trick pony.
03 Aug 2006
Article - It used to be called viral marketing. But the new iteration of creating buzz online and via email has been personalized and updated to capture customer information.