All-in-One Guides:Marketing strategy guide

Marketing news and tips

Skip to chapter five if you're already running a marketing program. In this section you'll find marketing news, tips and techniques for the established marketer, including industry reports plus case studies on effective marketing campaigns.

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Marketing strategy news:

1 - 3 of 20

  • A fine pair for SMBs: CRM and e-commerce

    17 Nov 2005

    Article -  The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.

  • Pressure for metrics mounts on marketers

    22 Mar 2007

    Article -  The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.

  • Marketing metrics in a time of crisis

    07 Dec 2004

    Article -  Marketing is in a time of crisis, according to one analyst. Organizations need to be innovative and focused on achieving hard, reliable marketing metrics.

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Marketing case studies:

1 - 3 of 12

  • Hyatt books new Web analytics tool

    19 Apr 2004

    News -  The hotel giant is now using Omniture's SiteCatalyst software to break out conversion rates by individual properties and gauge the effectiveness of marketing campaigns.

  • Brown strikes gold with new customer game plan

    23 Jul 2004

    Article -  Measuring customer satisfaction and increasing collaboration between sales and marketing helped shipping giant UPS transform itself from a one-trick pony.

  • Mozilla a peer-to-peer marketing pioneer

    03 Aug 2006

    Article -  It used to be called viral marketing. But the new iteration of creating buzz online and via email has been personalized and updated to capture customer information.

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