All-in-One Guides:Marketing strategy guide

Building a marketing plan

Marketing planning resources

Use these marketing planning resources and expert tips to build your marketing plan. Get Gartner's take on the top marketing software vendors and more.

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  • Seven steps to retaining more customers, step one

    12 Jan 2005

    Article -  Organizations should recognize customer retention as a key performance indicator to help set the framework for improving business effectiveness.

  • Loyalty marketing a strategy worth adopting

    14 Sep 2006

    Article -  Organizations such as Visa USA, AARP, BellSouth and Royal Caribbean are moving away from straight rewards-based loyalty programs to experiential loyalty.

  • Uniting marketing and IT

    18 Jan 2005

    Article -  Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made.

  • Customers make great marketers

    21 Nov 2006

    Article -  Customers aren't just a focus at KarmaLoop, an online apparel retailer; they market and sell the product as well.

  • Gartner names the top marketing software vendors

    06 Mar 2007

    Article -  Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.

  • Don't 'creep out' your customers

    17 Mar 2004

    Article -  It's not good enough for your marketing campaigns to just meet the letter of the law. There's also a comfort threshold for customers, Gartner research finds.

  • Seven steps to retaining more customers

    08 Dec 2004

    Article -  Retention strategies are easy to embrace but difficult to implement. There are some key steps to follow.

  • Customization: The next frontier for sales and marketing

    25 Aug 2004

    Article -  Peppers & Rogers Group reports that companies using customized digital printing, digital collateral management or enterprise personalization are having a lot of success.

  • Bringing marketing into the contact center

    08 Nov 2005

    Article -  Combining the contact center and marketing departments has helped HCI Direct improve retention and upsell with its Silkies line.

  • Five priorities for marketing

    21 Jan 2004

    Article -  Bigger budgets and tighter regulations will force marketers to make some smart spending choices this year.