Marketing plan

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Marketing planning resources

Use these marketing planning resources and expert tips to build your marketing plan. Get Gartner's take on the top marketing software vendors and more.

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Seven steps to retaining more customers, step one

12 Jan 2005

Article - Organizations should recognize customer retention as a key performance indicator to help set the framework for improving business effectiveness.
Loyalty marketing a strategy worth adopting

14 Sep 2006

Article - Organizations such as Visa USA, AARP, BellSouth and Royal Caribbean are moving away from straight rewards-based loyalty programs to experiential loyalty.
Uniting marketing and IT

18 Jan 2005

Article - Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made.
Customers make great marketers

21 Nov 2006

Article - Customers aren't just a focus at KarmaLoop, an online apparel retailer; they market and sell the product as well.
Gartner names the top marketing software vendors

06 Mar 2007

Article - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.
Seven steps to retaining more customers

08 Dec 2004

Article - Retention strategies are easy to embrace but difficult to implement. There are some key steps to follow.
Customization: The next frontier for sales and marketing

25 Aug 2004

Article - Peppers & Rogers Group reports that companies using customized digital printing, digital collateral management or enterprise personalization are having a lot of success.
Bringing marketing into the contact center

08 Nov 2005

Article - Combining the contact center and marketing departments has helped HCI Direct improve retention and upsell with its Silkies line.
Five priorities for marketing

21 Jan 2004

Article - Bigger budgets and tighter regulations will force marketers to make some smart spending choices this year.
Getting marketing and sales in sync

18 Feb 2004

Article - A new service released today aims to fill what one analyst sees as a gap in marketing automation.

1 - 10 of 10 in Marketing planning resources

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