Bookshelf:CRM and call center

CRM and call center

Marketing strategy books

You'll find chapters from books on marketing strategy and management in this section of SearchCRM.com's bookshelf. Use these book excerpts to build customer-centricity within your organization and improve your marketing efforts. You'll find chapters on mobile marketing, email marketing, marketing metrics and more.

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  • Methods for marketing success

    Chapter Download -  Get expert advice on how to improve your marketing strategy in this excerpt from Chapter 4, The Measure of Marketing from High Performance Marketing by Dr. Naras Eechambadi.

  • The influencer marketing approach

    Chapter Download -  This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers.

  • Marketing strategy: New ways to brainstorm

    Chapter Download Library -  The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. In this chapter download, you'll begin to understand how. Author Luke Hohmann created...

  • Emotion and Reason in Consumer Behavior

    Chapter Download Library -  Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. This text...

  • Marketing Metrics -- 50+ Metrics Every Executive Should Master

    Chapter Download Library -  Marketers today must understand their addressable markets quantitatively. It is imperative to measure new opportunities and the investment needed to realize them. Read this chapter to learn how.

  • Building a customer-centric culture

    Chapter Download -  This chapter from "Successful Direct Marketing Methods" focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization and read case studies in relationship marketing.

  • Mobile marketing: Understanding the wireless world

    Chapter Download -  Interested in learning more about mobile marketing? This chapter provides an overview of messaging, including four main messaging technologies: SMS, smart messaging, EMS and MMS. Learn how to use messaging as part of your own mobile marketing strategy.

  • Customer value: How to manage customers as investments

    Chapter Download -  Learn through case studies and other examples how to estimate your customers' lifetime value.

  • Email marketing: The complete guide

    Chapter Download Library -  This email marketing guide offers a look at common email marketing challenges and ways to meet those challenges. This chapter from "Total Email Marketing: Maximizing your results from integrated e-marketing" covers types of marketing emails, delivery...