All-in-One Guides:Marketing strategy guide
Marketing strategy guide
This guide is designed to make you a better marketer regardless of where you are in the learning process. If you're just getting started, we suggest you begin with our marketing learning center. If you're ready to prepare your marketing strategy, skip ahead to the sections with marketing advice from the experts and regulatory compliance tips. If you're currently managing a marketing strategy, explore industry reports and case studies and learn how to improve performance with marketing automation technology. In each section, we'll logically guide you through our resources to maximize your learning experience.
New in this guide
- Customers make great marketers (Marketing planning resources)
- Email marketing quiz (Assess your knowledge of marketing concepts)
- Marketing Metrics -- 50+ Metrics Every Executive Should Master (Books on marketing)
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Marketing overview
This first chapter of the marketing strategy All-in-One Guide offers a marketing overview. Start here if you are a marketing beginner or you need to brush up on marketing definitions before you begin establishing a marketing strategy.
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Building a marketing plan
Chapter two of the marketing strategy All-in-One Guide provides some guidelines for building a marketing plan. Skip to this section once you've mastered the fundamentals of marketing and you are ready to begin establishing a strategy. Here you'll find tips and techniques for establishing a marketing strategy plus expert advice from marketing and customer loyalty gurus Michael Lowenstein, Martha Rogers and more.
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Regulatory compliance overview for marketers
The third chapter in the marketing strategy All-in-One-Guide provides a regulatory compliance overview for marketers. Skip to this section if you're looking to align your marketing plans with regulations. You'll quickly get up to speed with the rules plus you'll learn how the Can Spam Act and the Do Not Call list will affect your marketing strategy.
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Improving performance through marketing technologies
Are you up to date with the latest marketing technology? Use chapter four of the marketing strategy All-in-One-Guide to keep abreast of the latest vendor news and learn tips for improving performance through marketing technologies. Chapter four highlights several notable marketing automation products available for the enterprise and midmarket.
Learn more: Improving performance through marketing technologies
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Marketing news and tips
Skip to chapter five if you're already running a marketing program. In this section you'll find marketing news, tips and techniques for the established marketer, including industry reports plus case studies on effective marketing campaigns.
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Books on marketing
Use this section to locate texts and free chapter downloads designed to expand on your research and to help you design a marketing strategy.
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