All-in-One Guides:Marketing strategy guide

Marketing news and tips

Marketing strategy news

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  • A fine pair for SMBs: CRM and e-commerce

    17 Nov 2005

    Article -  The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.

  • Pressure for metrics mounts on marketers

    22 Mar 2007

    Article -  The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.

  • Marketing metrics in a time of crisis

    07 Dec 2004

    Article -  Marketing is in a time of crisis, according to one analyst. Organizations need to be innovative and focused on achieving hard, reliable marketing metrics.

  • Know thyself: Online branding tells all

    23 Jun 2005

    Article -  A Forrester Research survey grades and analyzes 16 leading American-brand Web sites, with surprising results.

  • Seven toys for online retailers in '06

    21 Dec 2005

    Article -  Just in time for the holidays, seven technologies you need to have on your list, courtesy of Forrester Research.

  • Email marketing alive and well

    10 May 2005

    Article -  Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.

  • Unica snaps up MarketSoft

    21 Dec 2005

    Article -  The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.

  • Marketers tapping into social networks

    25 Jul 2007

    Article -  Companies like Nike and the Indianapolis Colts are developing their own social networking sites to better connect with customers.

  • Making sense of marketing investments

    29 Mar 2005

    Article -  As marketing organizations face both internal and external pressure to reduce costs and prove their worth to the company, Marketing Resource Management (MRM) technology is steadily gaining ground.

  • Siebel Speaker Series: Surviving marketing's dark days

    23 Jan 2004

    Interview -  Most marketers were more than happy to usher in the New Year. After all, in 2003, they struggled with corporate belt-tightening and legal crackdowns. In 2004, Siebel Systems Inc. will try to improve things with the second-quarter release of Siebel 7.7....