All-in-One Guides:Marketing strategy guide
Marketing news and tips
Marketing strategy news
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A fine pair for SMBs: CRM and e-commerce
17 Nov 2005
Article - The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.
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Pressure for metrics mounts on marketers
22 Mar 2007
Article - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.
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Marketing metrics in a time of crisis
07 Dec 2004
Article - Marketing is in a time of crisis, according to one analyst. Organizations need to be innovative and focused on achieving hard, reliable marketing metrics.
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Know thyself: Online branding tells all
23 Jun 2005
Article - A Forrester Research survey grades and analyzes 16 leading American-brand Web sites, with surprising results.
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Seven toys for online retailers in '06
21 Dec 2005
Article - Just in time for the holidays, seven technologies you need to have on your list, courtesy of Forrester Research.
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Email marketing alive and well
10 May 2005
Article - Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.
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21 Dec 2005
Article - The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.
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Marketers tapping into social networks
25 Jul 2007
Article - Companies like Nike and the Indianapolis Colts are developing their own social networking sites to better connect with customers.
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Making sense of marketing investments
29 Mar 2005
Article - As marketing organizations face both internal and external pressure to reduce costs and prove their worth to the company, Marketing Resource Management (MRM) technology is steadily gaining ground.
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Siebel Speaker Series: Surviving marketing's dark days
23 Jan 2004
Interview - Most marketers were more than happy to usher in the New Year. After all, in 2003, they struggled with corporate belt-tightening and legal crackdowns. In 2004, Siebel Systems Inc. will try to improve things with the second-quarter release of Siebel 7.7....