CRM Marketing strategy news:

Marketing news and tips

Marketing strategy news

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  • Marketers tapping into social networks

    25 Jul 2007

    Article -  Companies like Nike and the Indianapolis Colts are developing their own social networking sites to better connect with customers.

  • Pressure for metrics mounts on marketers

    22 Mar 2007

    Article -  The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.

  • CRM gaga for Google

    22 Aug 2006

    Article -  Salesforce.com and NetSuite released applications today allowing users to track AdWords on Google by integrating it into their CRM system, the "holy grail of marketing," they say.

  • Marketers losing touch with customers

    27 Apr 2006

    Article -  Marketers may be adopting customer-centric strategies, but they're not connecting directly with customers, a CMO Council study finds

  • Marketing suites miss the mark

    02 Mar 2006

    Article -  Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.

  • The best in email marketing

    26 Jan 2006

    Article -  Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.

  • Seven toys for online retailers in '06

    21 Dec 2005

    Article -  Just in time for the holidays, seven technologies you need to have on your list, courtesy of Forrester Research.

  • Unica snaps up MarketSoft

    21 Dec 2005

    Article -  The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.

  • A fine pair for SMBs: CRM and e-commerce

    17 Nov 2005

    Article -  The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.

  • Know thyself: Online branding tells all

    23 Jun 2005

    Article -  A Forrester Research survey grades and analyzes 16 leading American-brand Web sites, with surprising results.