All-in-One Guides:Marketing strategy guide

Marketing news and tips

Marketing strategy news

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  • Restoring the glory days of marketing

    25 Jun 2004

    Article -  Legislation, funding and over-hyped technology made marketing the forgotten stepchild of many organizations. One analyst offers some advice on how to bring it back.

  • Marketers losing touch with customers

    27 Apr 2006

    Article -  Marketers may be adopting customer-centric strategies, but they're not connecting directly with customers, a CMO Council study finds

  • Eloqua CEO: 'It's marketing 101'

    08 Sep 2004

    Interview -  Toronto-based Eloqua Corp. sells marketing automation software to business-to-business companies. In an interview with SearchCRM.com last week, CEO Mark Organ offered his thoughts on trends in marketing automation and the importance of experimentation.

  • Is your Web site dynamite?

    04 Aug 2004

    Article -  You may think your online operation is doing the trick, but some companies found big payoffs by making some seemingly small changes.

  • Marketing suites miss the mark

    02 Mar 2006

    Article -  Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.

  • The best in email marketing

    26 Jan 2006

    Article -  Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.

  • Do marketers need to be math geeks?

    09 Jul 2003

    Article -  Technology may be getting easier to use, but some staffs don't have the expertise to execute on analytics. Peppers & Rogers takes a look at skills needed decipher customer data.

  • Meet marketing's new best friend

    27 Jul 2004

    Article -  IVR systems aren't just a boon to the contact center. In some cases, they can maximize inbound marketing opportunities.

  • CRM gaga for Google

    22 Aug 2006

    Article -  Salesforce.com and NetSuite released applications today allowing users to track AdWords on Google by integrating it into their CRM system, the "holy grail of marketing," they say.

  • One-on-one with marketing guru Seth Godin

    11 Aug 2004

    Interview -  Seth Godin thinks marketing is broken and that he can help fix it. Based on the success of his books, his readers obviously agree that he's the right guy for the job. Godin sold his interactive direct marketing firm to Yahoo in late 1998, then stayed on...