All-in-One Guides:Marketing strategy guide

Marketing overview

Marketing terms and defintions

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  • What are marketing metrics? The top 10 marketing buzzwords

    Top 10 tips -  These top 10 marketing metrics buzzwords will get you up to date on the latest in measuring marketing efforts. Learn about terms related to online and email marketing, sales and customer loyalty.

  • Floating Ad

  • multichannel marketing

  • Click Fraud

    Word -  Click fraud (sometimes called pay-per-click fraud) is the practice of artificially inflating traffic statistics to defraud advertisers or Web sites that provide venues for advertisers...(Continued)

  • one-to-one-marketing

  • Opt-In Email

  • RFM analysis

    Word -  RFM (recency, frequency, monetary) analysis is a marketing technique used to determine which customers are the best ones by examining how often a customer buys (recency), how long it's been since their last purchase (frequency), and...

  • Customer Segmentation

    Word -  Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.

  • Digital Signage

    Word -  Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes... (Continued)

  • marketing automation