All-in-One Guides:CRM upgrade guide

Building a CRM upgrade business case

Measuring ROI for CRM

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  • CRM ROI 101

    25 Jun 2004

    Article -  A carefully laid out ROI methodology can help you avoid the notorious CRM failures that so many companies have suffered. Here's some advice on setting your ROI game plan.

  • Metrics: ROI, IRR, NPV, payback, discounted payback

    Ask the Expert -  Which metric will provide a most effective cost evaluation for a CRM project: payback, discounted payback, ROI, NPV or IRR? Tom Pisello offers his advice.

  • ROI for CRM in three years

    Ask the Expert -  Tom Pisello offers guidelines for measuring return on investment ROI following a CRM implementation, and explains the variables for achieving ROI

  • With ROI, foresight is 20/20

    26 Apr 2004

    Article -  You can't get a return on your CRM investment unless you figure out a way to measure the project's success.

  • CRM ROI quiz.

    Quiz -  For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many organizations...

  • Measuring ROI for a CRM upgrade

    Ask the Expert -  In this tip, learn how to measure the ROI of a CRM upgrade and how to analyze net tangible benefits, intangible benefits and risk.

  • Quantifying soft ROI vs. hard ROI for CRM

    Ask the Expert -  Read Tom Pisello's advice on defining soft ROI and hard ROI for CRM in this expert tip.

  • Comparing ROI for multiple business initiatives

    Ask the Expert -  Trying to compare multiple projects requiring different investments? Use this formula from CRM ROI expert Tom Pisello.

  • Which CRM vendors have been proven to have a quick ROI?

    Ask the Expert -  What's the quickest way to CRM ROI? SaaS is one answer, according to expert Tom Pisello.

  • CRM's ROI answer

    23 Mar 2005

    Article -  Companies seeking to get the "360-degree view" of their customers and achieve some ROI out of their CRM investment may have to spend a little more on customer data integration.