All-in-One Guides:Marketing strategy guide

Marketing strategy guide

Regulatory compliance overview for marketers

The third chapter in the marketing strategy All-in-One-Guide provides a regulatory compliance overview for marketers. Skip to this section if you're looking to align your marketing plans with regulations. You'll quickly get up to speed with the rules plus you'll learn how the Can Spam Act and the Do Not Call list will affect your marketing strategy.

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  • Learn IT: How Spam Affects Email Marketing Campaigns

    04 Jan 2004

    News -  Learn an IT concept in 10 easy steps. Here's how it works: We give you a little background about the concept, a glossary to look up related terms, some outside reading, and a self-assessment quiz. You spend as much (or as little) time as you like moving...

  • 'Do not call' list changes game for marketers

    19 Aug 2003

    News -  The new national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for innovative marketing campaigns.

  • Experts: National antispam law might benefit marketers

    17 Dec 2003

    Article -  As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.

  • Use Sarbanes-Oxley compliance as a catalyst to drive ROI

    Ask the Expert -  In order to achieve a positive ROI, a SOX compliance project must have net benefits that exceed the investment to achieve compliance, Tom Pisello advises in this expert tip. Learn more from SearchCRM.com's CRM ROI expert here.

  • 'Do not call' list changes game for marketers

    19 Aug 2003

    Article -  The national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for marketing campaigns.

  • What, me worry? Some marketers in dark on regulations

    05 Mar 2004

    Article -  Reservoir Partners is among the first to calculate the impact that Can Spam and "do not call" are having on marketers. Surprisingly, some aren't even aware of the regulations.

  • Face-off: The Can Spam Act

    26 Feb 2004

    Article -  New federal laws meant to stop spam have earned mixed reviews. TechTarget's Mark Lewis says the Can Spam Act is half-hearted, while editor Sarah Lourie says it's a good first step.

  • The privacy fallacy

    16 Feb 2004

    Article -  Protecting customer privacy eats up costs, right? Actually, one consultant argues that, if you do it right, it might actually make you money.

  • Learn IT: How Spam Affects Email Marketing Campaigns