All-in-One Guides:SAP CRM guide
SAP CRM implementation
SAP CRM case studies
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mySAP CRM replaces Vantive at manufacturing firm
31 Jan 2007
Article - Bowe, Bell + Howell selected mySAP CRM to replace an old Vantive system thanks to a site visit and the promise of integrating GPS.
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SAP CRM sweetens Wrigley's trade promotion
26 May 2006
Article - An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.
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Anatomy of a CRM project: Replacing Siebel with SAP
24 Apr 2007
Article - Dow Corning made the switch from Siebel to SAP CRM to better fit with its long-term technology roadmap.
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Lincoln takes CRM on the road with SAP mobile
23 May 2006
Article - With a rollout of SAP for Mobile Sales and a tablet PC deployment, Lincoln Electric transformed its sales system and processes.
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Real estate firm signs SAP Safe Passage deal
24 Oct 2005
Article - A Cleveland real estate management firm is joining up to 30 companies that are migrating to SAP through its Safe Passage program.
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SAP MDM helps Ericsson grasp customer, vendor data
13 Jun 2006
Article - Dozens of SAP instances and information about thousands of vendors left electronic giant Ericsson with tangled data and a myriad of master data issues.
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