Using SAP CRM

Gartner names the top marketing software vendors

06 Mar 2007

Article -  Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.

Choosing CRM software for marketing campaign management

Ask the Expert -  In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management.

SAP CRM sweetens Wrigley's trade promotion

26 May 2006

Article -  An image overhaul, coupled with trade promotion management tools from SAP, has boosted the Wrigley Company to the top of the confectionery market.

Will an SAP CRM implementation mean challenges for marketing campaigns?

Ask the Expert -  One reader asks, "What challenges we can expect for the marketing department during a CRM implementation?" Read Srini Katta's advice here.

Marketing suites miss the mark

02 Mar 2006

Article -  Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.

Entering marketing campaign data automatically in SAP CRM 4.0

Ask the Expert -  Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta.

SAP's marketing on-demand features vs. Oracle's marketing automation software

Ask the Expert -  SearchCRM.com's expert discusses SAP's new marketing on-demand features and provides a handy table comparing SAP's and Oracle's marketing on-demand solutions.

SAP adds marketing features to CRM on-demand

11 May 2006

Article -  The second release of SAP's CRM on-demand software will be launched at the SAP Sapphire user conference next week in Orlando, Fla.