Bookshelf:CRM and call center

CRM and call center

Sales strategy books

You'll find chapters from books on sales strategy and sales management in this section of SearchCRM.com's bookshelf. Use these book excerpts from expert authors to plan your sales strategy. You'll find tips for working with Salesforce.com, using the solution selling technique and more.

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  • Salesforce.com for dummies: Organizing reports

    Chapter Download -  Get tips for organizing reports in Salesforce.com, including step-by-step instructions for naming, exporting and printing detailed reports.

  • Converting Customer Value -- From Retention to Profit

    Chapter Week -  In this sample chapter from Converting Customer Value: From Retention to Profit, the "customer profit condundrum" is examined.

  • The Design of Sites: Patterns for Creating Winning Web Sites

    Chapter Download Library -  Customer-centered Web site design is no longer a luxury adopted only by forward-thinking companies with a special interest in customer satisfaction. As the cost of maintaining a customer service operation increases, the ability of Web site visitors to...

  • Sales training and leads: How to get started

    Chapter Download Library -  This excerpt from "CyberSelling: Using CRM Technology to Help You Sell," will guide you through the initial sales contact and give tips on building lasting customer relationships from leads.

  • Power Selling: Seven Strategies for Cracking the Sales Code

    Chapter Download Library -  In this tip, you'll find advice for sales managers and sales forces to create simple, effective sales strategies. This chapter focuses on utilizing the power of resource management as an important sales tool.

  • Building customer equity: How to create addicted customers

    Chapter Download Library -  This sample chapter on building customer equity and loyalty, from "Addicted Customers: How to Get Them Hooked on Your Company," offers tips on attracting customers who will remain loyal to your business.

  • The solution selling technique

    Chapter Download -  Learn about the solution selling technique and find out how an organization can begin to make the shift from product selling to solution selling in this chapter excerpt. The chapter also includes a complete sales process overview of solution selling.

  • Salesforce.com for Dummies: Web reporting tools

    Chapter Download -  This chapter from Salesforce.com for Dummies explains in detail how to use, modify, create and organize reports in Salesforce.com.

  • Using the sales process

    Chapter Download -  Learn why it is important to identify and define the sales process for your salespeople in this chapter excerpt from "The New Solution Selling". Also, find out about the two different types of salespeople and discover why both types are important to the...

  • Salesforce.com for dummies: Creating daily reports

    Chapter Download -  Use this step-by-step guide to create daily reports from scratch in Salesforce.com.