CRM Self service: Business case:

CRM and customer service projects

Self service: Business case

There may be straightforward benefits to self service, but it is imperative to understand the true "gotchas" that can make self service technology work for your organization. In this business case, Allen Bonde outlines key business drivers and reveals the true reasons to implement self service.

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  • Web self service: Building a business case

    Building a business case  -  Beyond the allure and seemingly straightforward benefits of self service lie a few "gotchas" that are critical to both leveraging and building a credible, sustainable business case for self service. Allen Bonde, Senior Vice President of Strategy &...